Employer Branding Senior Manager (w/m/d) - Job bei der Firma The Boston Consulting Group GmbH - BCG in München, Düsseldorf (2024)

Our goal is to acquire the best people for BCG. You’re creative and hard-working, know how to get things done, and have a passion for everything to do with employer branding? If so, apply to become our Employer Branding Senior Manager and part of BCG. Together with our team of communication experts, you’ll work every day to make BCG’s brand power a success factor in our recruiting. At the interface between marketing and HR, you’ll engage in a dynamic, international environment, putting your outstanding instincts to work for an exceptional brand.

As an Employer Branding Senior Manager, you’ll be responsible for the overall presence of the employer brand “BCG” in Central Europe (CE). Your tasks will include developing concepts and designs and advancing creative and strategic evolution across the range of our recruiting communication in all analog and digital communication channels—including strategic partnerships. Leveraging your creative talent, you will craft innovative concepts for the recruiting market that go beyond traditional print, online, and PR approaches. You will take charge of all digital channels, social media activities, and content development, ensuring cohesive and impactful communication. Additionally, you will hold overarching responsibility for strategic media planning and media buying across all paid-media platforms. A key part of your role will be to continuously evaluate and monitor the performance of all communication activities, steering relevant measures and channels to optimize outcomes. Based on this, you’ll derive appropriate action for their continuous improvement and effectively engage internal senior stakeholders. Furthermore, you will manage the selection of partner agencies and oversee the planning and execution of collaborative efforts, always mindful of the employer branding budget. Lastly, you will provide functional and disciplinary leadership to your team, working in close collaboration with the regional and global employer branding teams.

YOU'LL WORK WITH

You’ll lead a highly motivated team comprised of various employer branding specialists. The team’s collaboration has always been characterized by respect, acceptance, and mutual trust. In addition, you will be in close contact with the team leads of the other HR departments, enabling you to draw on your colleagues’ experience at any time. Through these various interfaces, you’ll gain interesting insights into all areas of HR and marketing (recruiting, marketing and communications, career development, learning and development, etc.). You’ll report to the Talent Acquisition Director of Central Europe, who will be there for you during your orientation phase and support you in your professional development, and you’ll serve as a sparring partner for our leadership team.

YOU'RE GOOD AT

• You’re passionate about employer branding and stand out from the crowd with your zeal for creative and intelligent communication.
• You would describe yourself as a coordination, organizational, and improvisational talent.
• Your competent, professional manner will earn you the respect of both internal and external stakeholders.
• You have an excellent feel for language and are able to perfectly apply your creativity to text and art direction.
• You’re flexible and work well under pressure, are extremely reliable, and keep a cool head even in stressful situations.

YOU BRING (EXPERIENCE AND QUALIFICATIONS)

• You have excellent written and spoken German and English language skills.
• You have an academic degree in economics, psychology, or media and communications.
• You have a least five years of relevant professional experience in the fields of brand management, digital and performance marketing, and social media.
• You have sound management experience, ideally in the field of brand communication, from working at an advertising or communications agency or an international professional services firm.
• You’re proficient in the MS Office suite.

GROUP SPIRIT

• In the spirit of the Group, we’re so much more than our daily business. You can also look forward to frequent team-building and office activities, from summer and sports to Christmas and social events.

WORKING LIFE

• In the Group, you’ll receive an attractive, competitive, and performance-based compensation package with fixed and variable components.
• We support families with benefits such as tax-free subsidies for childcare expenses through bonus conversions.
• Every now and then you just need a break. That’s why the Group offers 30 days of vacation every year, in addition to an attractive flexibility program.
• We also cover your commuting expenses up to a maximum amount.
• New ways of working? They’re nothing new to us. Our employees use hybrid models that combine on-site and remote work, supported by digital collaboration tools.
• We have your future in mind—covered by our comprehensive insurance and retirement programs.

LEARNING CURVE

• The sky’s the limit? Our broad selection of training and development offers will help you grow day after day.

LIFESTYLE

• Well-being is more than a buzzword for us. That’s why we provide individual support through our Employee Assistance Program and mindfulness offers.
• Out of the office and into the gym: A flexible gym membership with Urban Sports Club is yours for the asking.
• Need a pick-me-up? You’ll be happy to hear that free beverages and snacks are provided at all of the Group’s offices, in addition to food vouchers for use with participating partners.

*Benefits may vary by location.