Glossy on LinkedIn: Shiseido's Ulé is among first beauty brands to launch digital product… (2024)

Unlike dupes, the colloquial term to represent products that look almost identical but lack the trademarked brand name and logo, these fakes are far harder for shoppers to detect. Often sold with deceptive images, and some only a few dollars less than the original, it’s easy for prospective and existing customers to be fooled into thinking they’re getting the real thing.

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GlamXplorer features 42 mini-games, including “21 Questions,” “Word of the Day” and memory games, as well as timed challenges and 30 quests involving virtual makeup try-ons using Ulta’s VTO GLAMlab. The more that a customer engages with these activities, the more rewards they receive. Rewards are personalized based on customer preferences and include gift cards, discounts and beauty products.

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In this edition of the Glossy+ Research Briefing, we take a look at the power influencers have to build up and break down a brand, especially those that miss the mark on social issues like diversity and inclusion.

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In 2015, the New York State Attorney General’s office tested supplements from Walmart, Walgreens, Target and GNC and found that four out of five contained none of the herbs listed on the bottle. Instead, many included a mix of rice, garlic and house plants.

This week, we talk about the possibility that De Beers’s parent company may spin it out into an independent company, the return of the Victoria’s Secret Fashion Show and the continued allegations of abuse at Shein.

The luxury e-commerce sector has undergone a significant transformation, driven by evolving consumer preferences and technological advancements. Platforms like Farfetch and Matches, once heralded as pioneers, are shuttering, limping to keep pace with market demands or experiencing notable revenue declines. For its part, before being acquired by South Korean online retailer Coupang in January, Farfetch reported a revenue decline of 1.3% year-over-year for the second quarter of 2023.

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On Thursday, Saks celebrated the new cohort of celebrities, creators and other tastemakers joining the Saks Social Club, its official members-only club of brand ambassadors originally launched in 2020. #membersonly #socialclubIn this piece by Sara Spruch-Feiner, we speak to Mariel Kriss Sholem, and Ashley Avignone.

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Co-founder Doug Bierton said Classic Football Company Ltd. has been profitable since its first year of operations, and that "every bit of profit goes into buying more shirts." Millions of soccer shirts pass through the company's warehouses every year. On Friday, it opened its newest store location — and first in the U.S. — in NYC's #SoHo.In this piece by Danny Parisi, we also speak to Greg Bettinelli of TCG.

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Hotel du Cap-Eden-Roc has collaborated with Lacoste on a limited-edition capsule collection. On Monday, the French companies debuted Lacoste’s inaugural hotel partnership, in the form of tennis apparel and accessories sold exclusively at the hotel.In this piece by Jill Manoff, we speak to Philippe Perd, and Emily Oberg of .

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